A safer space for responsible breeders
Good breeders deserve better, that’s why we made Tailwise. Connect with educated pre-screened parents, manage applications & stand out from scammers.
Educated, responsible owners
We screen and verify prospective owners making sure they have done their homework. You still get to say no if you don't like a match, but few breeders do - we pride ourselves in learning the type of owner they prefer.
We act like your virtual PA. We keep the time wasters away and limit your exposure to strangers. Many of our breeders choose to place all their pups through us as the owners they are sent are just so perfect and committed.
Stand against puppy farms
Our mission is to make a fairer, kinder world for dogs. To make provenance of pups matter to pet owners and help the good breeders stand out from scammers and the puppy farmers.
CODE OF ETHICS
Every Tailwise breeder commits to a doggifesto.
- 1 The welfare of dogs is paramount.
- 2 I want fewer dogs in rescue and part of that is prepping pups for success by matching the right dog to the right home.
- 3 I believe all dog mums should enjoy a good life as part of a loving human family.
- 4 I want to make puppy farming history. Our best friend should never be treated like a commodity.
- 5 I want pups to lead happy, healthy lives where they are treasured.
Have pride in what you do, we only welcome people like you who aspire to breed dogs well.
Create a profile for each breed you have so that you can build your waitings lists - more and more we are matching people even before conception.
Use Tailwise to manage your waiting list, never lose track of who is who!
We'll help you keep track of your puppy enquirer's contact details, store your health tests and only let suitable prospective owners discretely know your plans so you no longer need to publicly advertise when you have pups. Pet theft has made many breeders cautious.
Easily respond to prospective parent applications
We rank your puppy applications in order of predicted suitability so you can still approve as you normally would, it's just easier to find the best ones. We also make it easy to respond with suggested replies when you choose to say no or have run out of pups.
Responsible breeders deserve the best
We believe the best breeders deserve to succeed, to be valued, to be proud of what they do. Tailwise will lobby to defend the small, artisan breeder and encourage excellence.Join as a breeder
THE EXPERTS ARE WITH US
Dr Carri Westgarth, BSc MPH PhD
Senior Lecturer in Human-Animal Interaction
“Research shows that breeding for temperament and providing appropriate socialisation during the first few weeks of life are critical for the behavioural health of dogs. Finding a good breeder and confident, healthy pups is currently a major challenge for even the most knowledgeable and well-connected prospective dog owner. Therefore I am very excited about the future of Tailwise in helping to suitably match enthusiastic puppy parents with a quality breeder.
MEET OUR BREEDERS
Hi, I’m Tima and I run Folkvang dogs.
“I have spent my lifetime learning about and living with dogs. I've even purpose-built my own home to be ideal for my dogs! I always go above and beyond when it comes to health testing, I'm passionate about avoiding genetic bottlenecks. I use the American Puppy Culture method to socialise my puppies early and get them the best possible start to life.
Read through some of the common breeder questions below.
We support and appreciate our wonderful breeders and learn to spot the puppy owners they prefer. Our service is completely free for the good breeders we work with. We do charge new dog parents a small fee on success, which further shows their commitment to making the right decision. But we only take a fee if they get matched with the puppy that completes their family.
Tailwise makes it easier for the people who really care about dogs to find each other. They can avoid rubbing shoulders with undesirable people who seek to scam and exploit and ensures the dog has the best chance of becoming a beloved family pet. We want to make good breeders feel supported and enable them to mentor the next generation to ensure that home breeding becomes the norm and that breeding slavery can become a distant, ugly memory..