A safer space for responsible breeders

No. We aim to support both sides - and ultimately the dog. We carefully screen breeders and dog parents. We appreciate it is an emotional decision to get a dog, but we make sure pet parents are not motivated by impulse and are fully prepared for the realities of ownership and are aware of the needs of the breeds they are attracted to.

We support and appreciate our wonderful breeders and learn to spot the puppy owners they prefer. Our service is completely free for the good breeders we work with. We do charge new dog parents a small fee on success, which further shows their commitment to making the right decision. But we only take a fee if they get matched with the puppy that completes their family.

Breeders always have total control over how much they sell their puppies for.

When you add a litter to sell through Tailwise it will become visible to the prospective new puppy parents that match your requirements and whose profile is suited to that litter. This means only relevant and genuine applicants can see and apply for your litters.

By joining the Tailwise community, breeders can help change the way the society perceives dog breeders. Together we can make puppy farming history and wrestle future generations of dogs out of the hands of people who just see them as commodities.

Tailwise makes it easier for the people who really care about dogs to find each other. They can avoid rubbing shoulders with undesirable people who seek to scam and exploit and ensures the dog has the best chance of becoming a beloved family pet. We want to make good breeders feel supported and enable them to mentor the next generation to ensure that home breeding becomes the norm and that breeding slavery can become a distant, ugly memory..

Each prospective dog parent is required to create an extensive profile that we’ve created with the help of other breeders. So you get the crucial information upfront to decide whether to move the application forward or not. We use the profile to match applicants with only the most relevant litters. An application covers; background information & experience, plans for when leaving the dog alone, family & home environment, budget considerations, any gender preferences as well as the earliest date they are looking to home a puppy from. Breeders review every application, and you can either approve or deny outright, or send them back to us so we can screen them further and ask a few more questions. The final decision on where the puppy goes is always with the breeder.